Arch.Clock
Instagram watch store
Website: arch-clock.com.ua
Instagram: @arch.clock (75k+ followers)
Problem
As Arch.Clock scaled to over 75,000 followers, the volume of daily interactions became unsustainable for the management team. Handling customer service manually created three major bottlenecks:
Routine Work Overload: Managers were spending hours answering repetitive DM questions ("Price?", "Delivery time?", "Is it available?") instead of focusing on strategy and high-value sales.
Comment Management: The brand was losing potential sales because questions buried in post comments often went unanswered or were answered too late.
Inconsistent Upselling: Sales associates lacked a unified system to access detailed product specifications instantly. This led to missed opportunities for cross-selling and upselling, as the team couldn't efficiently "talk" about the full catalog during peak hours.
Solution
AutoFlow AI transforms the way
Instagram stores respond to
DMs and comments.
AutoFlow AI transformed Arch.Clock from a manual service operation into an autonomous, 24/7 sales engine. Rather than replacing the human touch, we automated the routine to let the team focus on closing deals.
Multichannel Automation
Lead Management
We automated responses across both Direct Messages (DMs) and Post Comments. The system now detects triggers (e.g., "price?") and provides instant answers without human intervention.
Smart Product Catalog (Custom Catalog)
We developed a Custom Catalog that allows the owner and managers to easily add products, services, or any inventory items. The AI uses this catalog to search and recommend relevant products to leads autonomously, ensuring the AI is always selling the right item.
Rich Media Responses
Instead of boring text-only replies, the AI engages leads by sending Reels and visual content when necessary, significantly increasing engagement and conversion rates.
Intelligent Lead Identification
The AI is trained to identify the source of the lead (e.g., which ad or post the user came from) and analyze visual content. If a user sends a screenshot or photo, the AI understands the context and responds accordingly.
Unified Dashboard & Workflow
All conversations remain native to Instagram but are mirrored in the AutoFlow Dashboard. This gives the owner full statistics and insights in one place, eliminating the need to switch between apps.
Phased Rollout
To ensure quality control, we launched using a ‘Traffic Split’ approach. The AI initially handled only 50% of traffic to allow for calibration. After verifying the quality of responses, we scaled to 100% AI coverage.
Outcome
The implementation resulted in a dramatic increase in efficiency and a 0% lead loss rate.
24/7 Instant responses
Hot
even outside business hours.
100% of incoming messages
Hot
are answered.
<3 minutes
The average response time has decreased (previously over 15 minutes)
0 missed leads
(previously lost leads during off-hours were eliminated)
How It Works
This is how we changed the workflow
1. Inquiry
A lead comments "Price?" or DMs a screenshot of a watch.
2. AutoFlow AI
The AI scans the Custom Catalog, identifies the product, and checks the traffic source.
3. Engagement
The AI replies instantly with the price, a link to purchase, and a Reel showcasing the product.
4. Handoff
If the lead is high-intent, the conversation is flagged in the dashboard with full context for a manager to take over.
5. Insights
All interactions are logged, providing the owner with actionable data on customer behavior and sales trends.
By automating the routine, Arch.Clock has effectively removed the operational drag of managing 75k+ followers, allowing the team to focus entirely on growth and creative strategy.
